I couldn’t help but notice Mike’s use of quotation marks in referring to experts in his instructions for this week’s assignment.  In my research this week, I came across an interesting article that Fast Company published last year.  The article is a book excerpt from UnMarketing: Stop Marketing. Start Engaging. by social media ‘expert’ Scott Stratten, president of UnMarketing, a marketing firm based in Canada. Mr. Stratten starts off the excerpt with this: “Social Media is so new that most people are making it up as they go . . . ”, with a sourced footnote to the following, at the bottom of the page:

1 – Nothing proves this more than the increase of social media experts from 5,000 in May 2009 to almost 16,000 listed on Twitter in December 2009) (source: whatsnextblog.com).

Social media is still such a rapidly evolving, and expansive frontier, that defining social media expert, is still wide open.

The Seven Deadly Sins of Social Media